Feel free to get creative but the basic components of a traditional book launch are still effective. The following, or more likely a combination of them, are all forms that your book launch can take. It’s important to make your event stand out and be genuinely engaging– it’s a chance to get your book before the right people and make them remember it.


These will ideally include journalists and making a good impression is vital. When it comes to your guest’s enjoyment, some form of food and drink (particularly of the alcoholic variety) can go a long way. You don’t have to spend lots of money but preventing people from being peckish and thirsty should help focus their attention. One way in which to make an event memorable and newsworthy is to theme it – the trick is to avoid being cheesy and to be original. Easier said than done, we know